01Concept
What would we build? A storytelling format the property can own — craft-first Malayalam films, not influencer walkthroughs — with creators chosen for voice, not volume.
Loading
Loading
The brief archetype: a Kerala hospitality brand that needs storytelling, creator marketing and social running as one engine — for local weekenders and the Gulf diaspora audience alike.
Objective
What was the insight? Kerala audiences hold travel content to a cinema-trained craft bar — and the diaspora books months ahead of the local weekender. Two audiences, two rhythms, one property.
01Concept
What would we build? A storytelling format the property can own — craft-first Malayalam films, not influencer walkthroughs — with creators chosen for voice, not volume.
02Campaign
What gets made? A destination film series, monthly Malayalam creator features, seasonal booking-window pushes timed to Onam, Vishu and Gulf holiday calendars.
Execution
03Conversion
What gets measured? Direct bookings by audience, season-over-season occupancy in campaign windows, and content watch-through — not vanity reach.
Results
Figures are published only once verified and approved by the client.
Something similar?
Bring the objective. We will come back with concept, campaign and the way we would measure it.
Next project
Giving a Bengaluru technology company a brand people feel