01Concept
What would we build? A single campaign device — visual and sonic — with four native concepts hung on it, each written in its own language by people who grew up in it.
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The brief archetype: a festival-season brand moment that has to land in four languages at once — Pongal is not Sankranti is not Ugadi is not Onam, and one translated master film reaches none of them.
Objective
What was the insight? The festivals share a season, not a story. Each market's version has to be built from its own ritual, food and film references — held together by one brand device.
01Concept
What would we build? A single campaign device — visual and sonic — with four native concepts hung on it, each written in its own language by people who grew up in it.
02Campaign
What gets made? Four native hero films, market-specific creator cohorts, and a shared asset library so retail and performance teams in every state pull from one system.
Execution
03Conversion
What gets measured? Market-by-market lift on one shared framework — so the four campaigns compete on evidence, and next year's budget follows it.
Results
Figures are published only once verified and approved by the client.
Something similar?
Bring the objective. We will come back with concept, campaign and the way we would measure it.
Next project
Launching a Chennai D2C brand in Tamil first